Tag: corporate pivots

Examination of strategic direction changes in technology companies, analyzing the drivers behind major corporate pivots, their execution challenges, market reception, and long-term impacts on company positioning and industry dynamics.

Google's Identity Crisis - From Search Giant to AI Follower

March 16, 2025

Google's pivot from Assistant to Gemini reveals a deeper strategic crisis. The company that defined internet search now finds itself chasing competitors in AI, repeating the same product abandonment patterns that destroyed user trust in messaging. This isn't just another product transition—it's a symptom of institutional uncertainty.

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March 16, 2025

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