Web Traffic Articles

Website traffic analysis, analytics, visitor behavior, attribution, conversion optimization, and practical ways to understand audience growth.

July 23, 2025

AI Overviews are cutting web traffic in half

Google AI Overviews reduce web traffic by 50%. See research data and implications. Is traditional web traffic ending in 2025?

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April 10, 2025

Similarweb March 2025: ChatGPT at 4.55B visits, X at 4.58B. ChatGPT grew faster that month. Infrastructure, not a toy.

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